Loewe Unveils Lunar New Year Capsule Collection Celebrating Traditional Chinese Craftsmanship
Every year, as most of the world's holiday celebrations begin to wind down, the most significant celebration in Chinese and other Asian cultures is just about to commence. Chinese New Year, also known as Lunar New Year, marks the first new moon of the lunisolar calendar and typically occurs towards the end of January. This year, it falls on January 29, 2025. However, designer brands are kicking off the festivities early, as we've come to expect. Each year, more luxury brands join in the celebrations by releasing special capsule collections featuring limited-edition items to commemorate the occasion. This year, Loewe is celebrating the Year of the Snake, and we’re excited to offer you an exclusive first look at their collection before it launches on January 9.
Spring Awakening: Dance of the Snake
To complement the capsule collection, Loewe has introduced a short film titled ‘Spring Awakening: Dance of the Snake,’ paying homage to traditional Chinese craft. The collection draws inspiration from the ancient Chinese art of cloisonné, an enamel technique characterized by bold colors and unique forms crafted from precious metal wire filled with colored glass paste.
In honor of the Year of the Snake, Loewe has collaborated with third-generation enameller Xiong Songtao to create two unique masterpieces. One is the Nest bag adorned with a snake head and lotus cloisonné details, showcased alongside necklaces with cloisonné pendants featuring snake, monkey, and cloud motifs.
Xiong Songtao’s creations have also inspired the rest of the collection, which features an array of limited-edition bags sure to excite Loewe fans. Iconic pieces like the Puzzle and the Flamenco bags are embellished with a 3D cloud effect, while a chic new clutch, combining the forms of a snake and a cloud, promises to captivate. Be among the first to preview the Lunar New Year collection, which will be available in stores and on Loewe.com starting January 9, 2025.
Lunar New Year 2025: A Celebration of Craftsmanship and Culture
Loewe’s Lunar New Year 2025 collection is not just about fashion; it’s a celebration of craftsmanship and culture. Each piece in the collection is a testament to Loewe’s dedication to quality and its reverence for traditional Chinese artistry. The intricate details and bold designs reflect the spirit of the Lunar New Year, making each item a perfect blend of contemporary luxury and historical significance.
As we prepare to welcome the Year of the Snake, Loewe’s collection offers a unique opportunity to celebrate this auspicious occasion with style and elegance. Whether you’re looking to add a statement piece to your wardrobe or seeking a special gift to mark the New Year, this collection is sure to impress.
Don't miss out on this exclusive celebration of Chinese New Year. Mark your calendars for January 9, 2025, and get ready to explore Loewe's exquisite Lunar New Year collection.
